• Collateral Design “Breakthrough” for XactData Services • XactData Services needed a brochure that would grab the attention of their potential customers. At the time, their direct connect to remote data backup services were a new concept, a breakthrough. Guy Marche’s photograph communicated both the new idea and breakthrough concepts in one dynamic image. Inside we made the transition from broad chaos and warm colors to soothing colors and a focused sales pitch. • |
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